As an email marketer should you install autoresponder software on your own domain, or is it best to use a third-party service? The following article will help you answer this critical question for yourself.
There are benefits to either approach. And there are also clear disadvantages. Ultimately whether to host your own autoresponder software or to use a good third-party service is a choice based on your individual objectives and situation.
Hosting Autoresponder Software On Your Domain
There are many autoresponder software programs you can purchase and then install on your site. Here a few pros and cons to consider with this approach.
The main benefits involved with hosting your own autoresponder software are control and freedom. You won't have to abide by anyone else's terms of service, and you'll have complete flexibility in how you manage your software and the mailings lists you build.
As long as you're using a dedicated server with no other sites, you won't have to worry about being blacklisted for spam committed by other parties. And because you own the autoresponder software you can choose to import bulk leads and/or run single opt-in campaigns, both of which are against the rules imposed by many third-party autoresponder services.
On the downside, managing autoresponder software is no walk in the park. It's important that you either have the technical know-how to set up and maintain the program, or you are able to hire someone who does.
Since your autoresponder will be the backbone of your email marketing campaign, the last thing you want is for a problem to come up that you don't know how to fix. And you should note that technical issues with the script are only one possible problem...
There is also the technical side of getting your emails past the spam filters of your recipients. And certainly the very real problem of being blacklisted after a false spam complaint should also be considered.
If a major ISP bans you, will you know how to talk to their representative and get back on the whitelist? And do you have a good working knowledge of how to get your email delivery system past the over-aggressive filters used by AOL and other companies?
Third Party Autoresponder Software
There are a few good autoresponder services you can use a paid customer. These services use their own server networks to store your list and deliver your emails.
The upside of these services begins where the downside of hosting your own autoresponder software left off. When you leverage a qualified third-party you not only get to rely on experienced professionals for managing your software and getting your messages past the spam filters, you also have a qualified team standing by to get you off the hook when someone files a false spam complaint against you!
In my opinion this is plenty of reason to go with a third-party autoresponder service. But to be fair here is the downside of doing so:
Using any third-party service binds you by someone else's rules and terms. An autoresponder service might not allow you to import bulk leads, and may insist that you double-opt all subscribers.
There may even be limitations placed on the kind of content you promote. However in most cases such limits only restrict things like drugs, porn, hate groups, etc.
Ultimately you will need to make your own decision based on which route will best serve your email marketing objectives. Whether you decide to host your own autoresponder software or rely on a good third-party autoresponder service, the important thing is that have the key facts in front of you.
This article has presented you with the main considerations. Whatever you choose, I wish you profitable email marketing for many years to come.
Get your complete autoresponder user guide and free email marketing tips today. Just visit the author's autoresponder review site and look for the "Free User Guide" button.
Article Source: http://EzineArticles.com/?expert=Timothy_Aaron_Whiston
Showing posts with label Autoresponder. Show all posts
Showing posts with label Autoresponder. Show all posts
Sunday, December 21, 2008
How I Make Sales in Minutes!
We've all heard some version of "The Profit Is In The List". And for folks that are new to IM, you may be wondering how much of that is hype and how much of that is reality.
I wanted to give you an example of something I just did that demonstrates the power of AutoResponders, the importance of list building, and how you can use AutoResponders to help your own business.
Today, I decided that I wanted to run a promotion to my subscriber list to see if I could bring on some new clients. I've built a list of a little more than 6,300 subscribers and this list is interested in learning how AutoResponders can help them boost sales.
Using nothing more than some of the techniques I teach our members, I did the following:
1. I created an AdTracker URL because I knew I would want to track the results of the broadcast I was going to create.
2. I loaded a few graphics to my AutoResponder account because I knew I wanted to polish up my broadcast message a bit to make it stand out.
3. I created my message using the WYSIWYG Editor in my AutoResponder.
4. I linked the graphics and links in my message to the AdTracker URL I created in step 1.
5. I scheduled a Broadcast to go out "Now" in my AutoResponder.
That was around 1PM this afternoon. (I'm writing this on Monday, Dec 15, 2008.) I would estimate that it took me around an hour or so to create the full message.
By 3:53PM, here is what has happened, so far:
* My broadcast has gone out.
* 20 people have clicked the link in my Broadcast message.
* My sales count for the day has already gone up. I actually started seeing clicks and sales happening within 20 minutes of scheduling my broadcast!
Do you get what just happened?
By focusing on building my list of targeted subscribers, I was able to create a message and quickly broadcast it out to those subscribers. I started seeing sales come in within minutes (before the Broadcast was completed!).
This is why I am so focused on and passionate about building my lists. As your list grows, you will be able to use this same technique to bring in sales literally any time you like.
The key is to build your list of targeted subscribers. Be sure you are giving them relevant and valuable information so that they look forward to receiving your messages.
And always ... ALWAYS ... track your results.
Once you have learned how to apply these techniques and you have built up a good list, your AutoResponder literally works like your own online ATM. By sending a targeted well-written offer to your subscribers, you can begin generating new sales at the click of a button.
NOTE: Before saving this message, I checked my AdTracker stats again. I now have 23 clicks on that message that was sent out via the Broadcast feature!
I have no doubt that you can begin experiencing these same results in your own business as your list and your experience level grow.
So remember to focus on building your lists, building your lists, and building your lists, because .... "The Profit Really Is In The List!
Brian Rooney is the Founder of TrafficWave.net LLC. TrafficWave provides powerful AutoResponder and AdTracking technology to the SOHO and small business markets. Brian Rooney can be reached at http://www.trafficwave.net
Article Source: http://EzineArticles.com/?expert=Brian_Rooney
I wanted to give you an example of something I just did that demonstrates the power of AutoResponders, the importance of list building, and how you can use AutoResponders to help your own business.
Today, I decided that I wanted to run a promotion to my subscriber list to see if I could bring on some new clients. I've built a list of a little more than 6,300 subscribers and this list is interested in learning how AutoResponders can help them boost sales.
Using nothing more than some of the techniques I teach our members, I did the following:
1. I created an AdTracker URL because I knew I would want to track the results of the broadcast I was going to create.
2. I loaded a few graphics to my AutoResponder account because I knew I wanted to polish up my broadcast message a bit to make it stand out.
3. I created my message using the WYSIWYG Editor in my AutoResponder.
4. I linked the graphics and links in my message to the AdTracker URL I created in step 1.
5. I scheduled a Broadcast to go out "Now" in my AutoResponder.
That was around 1PM this afternoon. (I'm writing this on Monday, Dec 15, 2008.) I would estimate that it took me around an hour or so to create the full message.
By 3:53PM, here is what has happened, so far:
* My broadcast has gone out.
* 20 people have clicked the link in my Broadcast message.
* My sales count for the day has already gone up. I actually started seeing clicks and sales happening within 20 minutes of scheduling my broadcast!
Do you get what just happened?
By focusing on building my list of targeted subscribers, I was able to create a message and quickly broadcast it out to those subscribers. I started seeing sales come in within minutes (before the Broadcast was completed!).
This is why I am so focused on and passionate about building my lists. As your list grows, you will be able to use this same technique to bring in sales literally any time you like.
The key is to build your list of targeted subscribers. Be sure you are giving them relevant and valuable information so that they look forward to receiving your messages.
And always ... ALWAYS ... track your results.
Once you have learned how to apply these techniques and you have built up a good list, your AutoResponder literally works like your own online ATM. By sending a targeted well-written offer to your subscribers, you can begin generating new sales at the click of a button.
NOTE: Before saving this message, I checked my AdTracker stats again. I now have 23 clicks on that message that was sent out via the Broadcast feature!
I have no doubt that you can begin experiencing these same results in your own business as your list and your experience level grow.
So remember to focus on building your lists, building your lists, and building your lists, because .... "The Profit Really Is In The List!
Brian Rooney is the Founder of TrafficWave.net LLC. TrafficWave provides powerful AutoResponder and AdTracking technology to the SOHO and small business markets. Brian Rooney can be reached at http://www.trafficwave.net
Article Source: http://EzineArticles.com/?expert=Brian_Rooney
E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your com
E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing opt-in subscribers to buy a particular product. So I definitely use this power of checking in with subscribers every now and then to deliver new information and sell them on new complementary products and services.
The big question is: What formula can you use to produce all those e-mail followups easily?
Autoresponder follow-up creation is easy. Do you know how to write e-mails or make forum posts? Then you know how to write follow-ups. The common sense approach to follow-up creation is to simply save all the e-mails you send out to your list and add them to the follow-up sequence ,so future subscribers will get the exact same messages months or even years later.
Next, you can take the "bullet per page" approach. This is exactly what it sounds like. Read through your infoproduct. Pick one page at random, skim through it, and write down one thing that page just taught you. What was the biggest takeaway, what questions did it raise in your mind? Write that point down as a bullet point... give it at least one benefit, and write it down as a question, as if someone is asking a question this page answers.
Once you have that question, you can write a few quick paragraphs about it. You can take the answer in a different direction than the book and make it bonus material. You could take it in the same direction as the book and make it bonus or teaser material. The point is that if you have a 50 page book, you can easily and quickly create 50 e-mail follow-ups.
You can also throw in action reminders. These are the easiest kinds of follow-ups you can create. It is similar to the "bullet per page" approach, but this is more "action per page." Choose a random page of the book, say page 10. Would you expect your buyers to get to page ten after the first week? If so, create a new follow-up that e-mails them 7 days after their purchase saying, "Did you download the product? Did you get to page 10 today? If you didn't, here is what you need to do..." Then go into detail about what they should take away after they read just that page.
Easy, right? Autoresponder follow-up creation is dead simple if you apply a formula.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
Article Source: http://EzineArticles.com/?expert=Robert_Plank
The big question is: What formula can you use to produce all those e-mail followups easily?
Autoresponder follow-up creation is easy. Do you know how to write e-mails or make forum posts? Then you know how to write follow-ups. The common sense approach to follow-up creation is to simply save all the e-mails you send out to your list and add them to the follow-up sequence ,so future subscribers will get the exact same messages months or even years later.
Next, you can take the "bullet per page" approach. This is exactly what it sounds like. Read through your infoproduct. Pick one page at random, skim through it, and write down one thing that page just taught you. What was the biggest takeaway, what questions did it raise in your mind? Write that point down as a bullet point... give it at least one benefit, and write it down as a question, as if someone is asking a question this page answers.
Once you have that question, you can write a few quick paragraphs about it. You can take the answer in a different direction than the book and make it bonus material. You could take it in the same direction as the book and make it bonus or teaser material. The point is that if you have a 50 page book, you can easily and quickly create 50 e-mail follow-ups.
You can also throw in action reminders. These are the easiest kinds of follow-ups you can create. It is similar to the "bullet per page" approach, but this is more "action per page." Choose a random page of the book, say page 10. Would you expect your buyers to get to page ten after the first week? If so, create a new follow-up that e-mails them 7 days after their purchase saying, "Did you download the product? Did you get to page 10 today? If you didn't, here is what you need to do..." Then go into detail about what they should take away after they read just that page.
Easy, right? Autoresponder follow-up creation is dead simple if you apply a formula.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
Article Source: http://EzineArticles.com/?expert=Robert_Plank
How to Write Your Autoresponder Email Series For Maximum Profits!
If you are not using autoresponders in your Internet business yet, you are losing a lot of money because it has been proven that the more money is made with email follow-up. It is also well known amongst the Internet marketing crowd that the money is made with the backends.
In this article, I am going to reveal the right way to write your autoresponder sequences, how often you should mail, what is the best day to send your offers, and a some mistakes that you absolutely need to avoid.
1. How often you should mail?
Many Internet marketing gurus will tell you that you need to mail once a week. Well, this works, but I've been coached by highly successful people, and they all recommend to mail at least three times a week during the first months.
It may seem a lot, but when you think about it, many people will not open all your email, so you want to pre-load your autoresponder with as many email as you can.
2. How to write your series of message?
This is important because if you mess up with this, people will unsubscribe from your list. The secret is to give what you promised in the first place (when they opted in). It's simple, but many people forget this.
3. What is the best day to send your offers?
The best day to send your offer is on Monday.
4. Two mistakes you should avoid at all cost
a. Don't let your subscribers forget you. Make sure that you write at least one year of emails.
b. Always check your links before adding the email in your autoresponder. There is no benefit in sending an email with dead links. Plus your subscribers will see you as unprofessional.
These tips should add a couple of grands to your yearly income.
Discover more amazing tips, secrets and techniques at my Commission Avalanche Method website.
Franck Silvestre, the Affiliate Profit Mentor will help you to become a Super Affiliate in no time at http://www.mynetmarketingland.com/6-Day-Cash-Machine/
Article Source: http://EzineArticles.com/?expert=Franck_Silvestre
In this article, I am going to reveal the right way to write your autoresponder sequences, how often you should mail, what is the best day to send your offers, and a some mistakes that you absolutely need to avoid.
1. How often you should mail?
Many Internet marketing gurus will tell you that you need to mail once a week. Well, this works, but I've been coached by highly successful people, and they all recommend to mail at least three times a week during the first months.
It may seem a lot, but when you think about it, many people will not open all your email, so you want to pre-load your autoresponder with as many email as you can.
2. How to write your series of message?
This is important because if you mess up with this, people will unsubscribe from your list. The secret is to give what you promised in the first place (when they opted in). It's simple, but many people forget this.
3. What is the best day to send your offers?
The best day to send your offer is on Monday.
4. Two mistakes you should avoid at all cost
a. Don't let your subscribers forget you. Make sure that you write at least one year of emails.
b. Always check your links before adding the email in your autoresponder. There is no benefit in sending an email with dead links. Plus your subscribers will see you as unprofessional.
These tips should add a couple of grands to your yearly income.
Discover more amazing tips, secrets and techniques at my Commission Avalanche Method website.
Franck Silvestre, the Affiliate Profit Mentor will help you to become a Super Affiliate in no time at http://www.mynetmarketingland.com/6-Day-Cash-Machine/
Article Source: http://EzineArticles.com/?expert=Franck_Silvestre
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