E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your com

E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing opt-in subscribers to buy a particular product. So I definitely use this power of checking in with subscribers every now and then to deliver new information and sell them on new complementary products and services.

The big question is: What formula can you use to produce all those e-mail followups easily?

Autoresponder follow-up creation is easy. Do you know how to write e-mails or make forum posts? Then you know how to write follow-ups. The common sense approach to follow-up creation is to simply save all the e-mails you send out to your list and add them to the follow-up sequence ,so future subscribers will get the exact same messages months or even years later.

Next, you can take the "bullet per page" approach. This is exactly what it sounds like. Read through your infoproduct. Pick one page at random, skim through it, and write down one thing that page just taught you. What was the biggest takeaway, what questions did it raise in your mind? Write that point down as a bullet point... give it at least one benefit, and write it down as a question, as if someone is asking a question this page answers.

Once you have that question, you can write a few quick paragraphs about it. You can take the answer in a different direction than the book and make it bonus material. You could take it in the same direction as the book and make it bonus or teaser material. The point is that if you have a 50 page book, you can easily and quickly create 50 e-mail follow-ups.

You can also throw in action reminders. These are the easiest kinds of follow-ups you can create. It is similar to the "bullet per page" approach, but this is more "action per page." Choose a random page of the book, say page 10. Would you expect your buyers to get to page ten after the first week? If so, create a new follow-up that e-mails them 7 days after their purchase saying, "Did you download the product? Did you get to page 10 today? If you didn't, here is what you need to do..." Then go into detail about what they should take away after they read just that page.

Easy, right? Autoresponder follow-up creation is dead simple if you apply a formula.

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